How I Landed Corporate Clients Like Google, Coca-Cola, MTV & More (And How You Can Too)
By Ottavia Tay Lang | Founder of Dear Life Chat
If you’re looking to grow your income, increase your impact, and position yourself as a respected leader in your industry — working with corporate clients is the ultimate game-changer.
Over the years, I’ve had the honor of providing sound therapy, mindfulness, and emotional wellness services to some of the most respected names in the world: Google, Coca-Cola, MTV, Piedmont Healthcare, CDC, NBC Universal, UTA, and more. But here’s the truth: you don’t need to be famous, have a huge team, or wait until you “feel ready” to land your first big client. You just need a solid strategy and the courage to take the first step. Oh, and confidence. Confidence is 75% of what you need and 25% effort.
In this blog post, I’ll share:
- Why working with corporate clients changes the game
- How to position your services to attract them
- My go-to cold email template that actually works
- Tips for building long-term partnerships
- Where to promote your offers once you’re ready
Why Corporate Clients Are Key to Growing Your Business
Here’s why I prioritize corporate partnerships:
- Higher Budgets = Higher Payouts
Companies are already spending money on employee wellness, team building, and leadership training, You’re just redirecting part of that existing budget to include your services. They’re already going to spend the money, so why not have them spend it on your company. - Repeat Bookings
Unlike one-off customers, companies tend to rebook you multiple times — for quarterly events, retreats, new hire orientation, wellness days, or appreciation months. Having individual clients is great but as soon as money gets funny, individual clients will put their money to something more important. This is not something to take personal, just pivot and shift. - Instant Credibility
Working with known brands boosts your credibility. Even one major client can become a launchpad to attract more. Let’s be real, future clients just want to see did you actually show up to do the job. With known brands as your client, that makes them trusting you ahead of time that much easier. - Referrals Happen Fast
Once you’re in one department (like HR), other departments or partner companies may quickly start reaching out. Corporate buzz spreads fast—especially when your work is excellent. But excellence isn’t optional. In this space, referrals travel fast—and so do red flags. A great reputation opens doors, while a careless one closes them just as quickly. So always stay on your A-game.
How to Attract Corporate Clients (No Matter Your Industry)
Whether you’re in wellness, marketing, photography, coaching, or any service-based industry — here’s what works:
1. Package Your Services for the Workplace
Create a dedicated offer or flyer specifically for corporate settings. It should solve problems like:
- Employee stress
- Productivity loss
- How to make your employees happy
- Free perks for the staff that include your services
🔹 Tip: Give your service a name that sounds professional, like “Workplace Wellness Reset” or “Mindful Leadership Series.” But don’t use those two…that’s mine. Ha, Ha! Create something that speaks to who YOU are.
2. Create a “Corporate Client” Page on Your Website
Like the graphic above, show logos of past clients. Include testimonials, photos, and a downloadable brochure or speaker kit. Does not matter if you worked with that corporate client one time or ten times. They booked you at least once and that says a lot!
3. Start With Warm Leads, Then Cold Outreach
Start with “low hanging fruit”, the people you already know.
Reach out to:
- Former coworkers
- LinkedIn connections in HR
- Organizations you’ve already worked with (even if it was unpaid!)
Once you’ve exhausted warm leads, go into cold outreach with confidence.
My Cold Email Template (That Gets Responses)
Subject: Wellness Support for Your [Team/Employees]
Hi [First Name],
My name is [Your Name], and I specialize in helping companies reduce stress, boost morale, and support employee well-being through [your service, e.g., “sound therapy and mindfulness experiences”].
I’ve had the pleasure of working with teams at [list 2-3 recognizable clients or industries, e.g., Google, Piedmont Healthcare, and MTV], and I’d love to see how we can support your team as well.
Do you offer wellness programming or team development events? I’d love to send over a one-pager or hop on a quick intro call.
Thank you for the work you do — I hope we can connect!
Best,
[Your Full Name]
[Your Title + Website]
[Instagram | LinkedIn | Phone]Bonus Tips to Seal the Deal
✔️ Make it easy for them — include a clickable calendar link to schedule a call.
✔️ Offer a pilot — start with a 30-minute version at a lower rate to prove value.
✔️ Follow up — sometimes it takes 2–3 messages to get a reply (that’s normal!).
✔️ Use LinkedIn strategically — comment on HR leaders’ posts and send a connection note first.Let me know how this blog post helped you!
